Launching a Shopify store is exciting, but small mistakes can cost you sales on day one. Use this checklist before you remove your store password and start sending traffic.

Store settings

1. Store name, contact email and business address are correct.
2. Store currency and time zone match your main market.
3. Your custom domain is connected and set as the primary domain.
4. Staff accounts have only the permissions they need.

Design and pages

5. Logo, brand colors and fonts are set in the theme.
6. Homepage clearly shows what you sell and why customers should buy.
7. Main menu and footer menu links all work.
8. About and Contact pages are published.
9. Store looks good on mobile, where most shoppers browse.

Products

10. Every product has a clear title, description and price.
11. Product images are high quality and the same size or ratio.
12. Variants (size, color) have the right prices, SKUs and stock.
13. Products are organized into collections.

Payments, shipping and taxes

14. A payment provider is set up and active.
15. Shipping zones and rates cover every country you sell to.
16. Tax settings are reviewed for your country or state (ask a tax professional if unsure).
17. Checkout settings (customer accounts, required fields) are set the way you want.

Legal pages

18. Refund, privacy, terms of service and shipping policies are added and linked in the footer.

SEO and marketing

19. Homepage title and meta description are written.
20. Product images have descriptive alt text.
21. An email signup form is in place to capture visitors.
22. Social media links point to your real profiles.

Final testing

23. Place a test order from start to finish.
24. Check that order confirmation emails arrive and look right.
25. Remove the store password so customers can visit.

Need help getting launch-ready?

Genex Solution sets up Shopify stores for new owners in the US, UK and Canada, including theme, pages, products, payments and pre-launch testing. Fixed-price packages start from $95.