CASE STUDIES
How we design Shopify stores that sell
A closer look at real client projects: what we built and the design decisions behind them. Client names are hidden to respect their privacy.
REAL CLIENT DASHBOARDS
Results straight from Shopify
Unedited screenshots from client Shopify dashboards (last 90 days). Store names, visitor locations and product names are blurred for client privacy.
FEATURED CASE STUDY · WORK BOOTS & SAFETY FOOTWEAR · USA
Sales up 129% in 90 days
A safety-footwear store wanted to grow without losing control of a fast-growing catalog. We listed and organized their products and optimized the whole catalog for search, helping traffic, orders and sales more than double.
What we did
- Product listing with sizes, widths and variants set up correctly
- Collections for men, women, work shoes, boots and accessories
- SEO-optimized product titles, descriptions and meta descriptions
- Consistent product details so buyers can compare models easily
Results in 90 days
+129%
Total sales
+123%
Orders
+134%
Store sessions
$274K+
Sales in 90 days
CASE STUDY · SPORTSWEAR & SNEAKERS · USA
Conversion rate up 426% in 30 days
A US sportswear and sneaker store carrying top athletic brands wanted shoppers to find the right products faster and buy with confidence. We focused on a cleaner catalog and stronger product pages.
🗂️
Catalog clean-up
Products, variants and collections organized so shoppers can browse by brand, category and size.
✍️
Product page optimization
Clear titles, descriptions and specifications that answer buyer questions.
🔎
SEO optimization
SEO titles, meta descriptions and image alt text across the catalog.
Results
+426%
Conversion rate
+16%
Orders
+7%
Total sales
$57.3K
Sales in 30 days
Results compare the last 30 days with the previous 30 days, from the store’s Shopify dashboard.
Proof from the Shopify dashboard
CASE STUDY · FLOWER DELIVERY · UK
Product listing & SEO that grew sales by 48%
A UK online florist delivering seasonal British-grown flowers needed a catalog that was easy to browse and easy to find on Google. We listed and optimized their products and collections.
What we did
- Listed and organized 160+ products with 490+ variants (sizes, stems and options)
- Built 50+ collections by flower type, colour, occasion and subscription
- SEO-optimized product titles, descriptions and meta descriptions
- Clean, consistent product details across the whole catalog
Results
+48%
Total sales
+27%
Orders
+38%
Conversion rate
160+
Products listed
Results compare the last 30 days with the previous 30 days, from the store’s Shopify dashboard. Client name hidden for privacy.
Proof from the Shopify dashboard
CASE STUDY · SOLAR & POWER EQUIPMENT · USA
Listing and optimizing a 4,000+ product catalog
A fast-growing store selling solar kits, generators, power stations and outdoor living products needed a huge, multi-brand catalog that was organized, consistent and easy to find on Google.
What we did
- Product listing with full variant setup: sizes, models, options and pricing
- Organized products into collections by category and brand
- SEO-optimized product titles and unique meta descriptions
- Consistent product details, specifications and images across brands
4,000+
Products listed
19,000+
Variants set up
118
Collections
30
Brands organized
Catalog figures are from the live store. Client name hidden for privacy.
CASE STUDY · HI-FI AUDIO · AUSTRALIA
Organizing a premium audio catalog with 60+ brands
A specialist hi-fi retailer with a showroom needed its large, multi-brand catalog of speakers, turntables and amplifiers to be clean, consistent and easy to find online.
What we did
- Listed 400 products with 1,100+ variants across 60+ premium audio brands
- Organized 90+ collections by product type and brand
- SEO-optimized product titles, descriptions and meta descriptions
- Consistent specifications and product details across brands
400
Products listed
1,100+
Variants set up
95
Collections
63
Brands organized
Catalog figures are from the live store. Client name hidden for privacy.
CASE STUDY · FINE JEWELRY · USA
A luxury storefront for lab-grown diamond jewelry
A premium jewelry brand needed a store that feels as high-end as its products. We designed a dark, elegant storefront that puts the jewelry first and makes it easy to shop by category.
What we built
- Full homepage design with a dark luxury theme and elegant serif typography
- Shop-by-category tiles for lab diamonds, moissanite, chains, bracelets, rings and earrings
- Collection showcases and product carousels for best-selling pieces
Key features
- Trust bar highlighting lab-grown diamonds, free shipping and 30-day returns
- Announcement bar for promo codes
- Consistent, high-contrast product imagery across the store
CASE STUDY · VEHICLE GPS TRACKERS · UK
A guided shopping experience for GPS trackers
Trackers can be confusing for buyers. We built a store that helps visitors find the right product fast, starting with one simple question.
What we built
- Bold hero section with a clear value message
- Interactive “What do you need to track?” product finder (car, van, motorbike, motorhome, caravan, valuables)
- Category cards for trackers, Bluetooth tags, immobilisers and dashcams
Key features
- Insurance-approved trackers section that answers a key buyer question
- Trust signals with customer numbers and star ratings
- Clean, modern purple-and-white brand styling
CASE STUDY · E-BIKES & POWER · UK
A multi-category store for e-bikes and portable power
This store sells everything from e-bikes to generators. We organized a large, varied catalog into a homepage that stays clear and easy to browse.
What we built
- Value-driven hero highlighting savings, buying direct and product range
- Tabbed “Top-Rated Products” section across e-bikes, scooters, generators, solar and more
- Simple 3-step “Get Started” section that explains how buying works
Key features
- Trustpilot rating and review prompts for social proof
- Clear pricing and “Shop now” buttons on every product card
- Energetic orange brand color used consistently for calls to action
CASE STUDY · SAUNAS & WELLNESS · USA
A calm, premium store for high-ticket wellness products
Saunas and cold plunges are big purchases. We designed a store that builds trust with storytelling and makes premium products easy to compare.
What we built
- Immersive full-width hero with a strong headline and collection call-to-action
- Brand story section that explains the company’s values
- Tabbed popular collections for infrared saunas, traditional saunas, cold plunges and red light therapy
Key features
- Financing and “call for best pricing” prompts for high-value orders
- Clear savings labels on every product card
- Spacious, minimal layout that keeps the focus on the products
Want a store like these?
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Genex Solution
Shopify design, setup, product listing and product image editing for growing online stores.
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