Shopify Store Launch Checklist: 28 Things to Check Before You Go Live

Launching a new Shopify store is exciting, but small mistakes, like a broken checkout setting or missing policy page, can cost you sales on day one. After setting up stores for clients across fashion, jewelry, wellness and electronics, our team uses the checklist below before every launch. Work through it section by section and you’ll go live with confidence.

1. Store settings

• Store name, contact email and sender email are correct.
• Store currency and time zone match your main market.
• Your business address is set (it appears on invoices and policies).
• Units of weight are set correctly for shipping calculations.
• Your password page is ready to be removed on launch day.

2. Payments and checkout

• Shopify Payments or your payment provider is activated and verified.
• Place a test order from start to finish, then refund or cancel it.
• Checkout asks only for the information you really need.
• Order confirmation and shipping emails are customized with your logo and tone.

3. Shipping and taxes

• Shipping zones cover every country you sell to.
• Rates are realistic and free-shipping thresholds are set if you offer them.
• Tax settings are reviewed for your region (check with an accountant if unsure).

4. Products and collections

• Every product has a clear title, description, price and SKU.
• Variants (size, color) are complete and in stock.
• Product images are consistent in size and background.
• Products are grouped into collections that match your menu.
• Compare-at prices are only used for genuine discounts.

5. Pages and navigation

• About, Contact, FAQ and Shipping pages are published.
• Refund, Privacy and Terms policies are added in Settings → Policies.
• Main menu and footer menu link to the right pages.
• There are no “Lorem ipsum” or demo texts left from the theme.

6. SEO and tracking

• Homepage title and meta description are written for your main keyword.
• Product images have alt text.
• Google Search Console is set up and your sitemap is submitted.
• Analytics and any ad pixels are installed and tested.

7. Final checks

• The store looks good on mobile, where most visitors shop.
• Page speed is acceptable (remove unused apps and oversized images).
• You have asked a friend to place an order and give honest feedback.

Need a hand with your launch?

Genex Solution sets up and launches Shopify stores every week, from theme and pages to products and SEO. If you’d like an expert to run through this checklist for you, message us on WhatsApp or see our Shopify services.